Tourism: Events used to create positive outcomes for businesses

EVENTS provide a formula that if effectively mixed can result in considerable positive outcomes for businesses, according to an academic expert, who says they are becoming an increasingly popular approach by organisations of all shapes and sizes to achieve their objectives.

This week, TheBusinessDesk.com, in partnership with Sheffield Hallam University and law firm Walker Morris, has published its Yorkshire Tourism supplement, looking at the huge opportunities events and tourism can bring for the local economy.

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