Morrisons turns to Ant and Dec after disappointing Christmas sales

SUPERMARKET chain Morrisons today said it saw a drop in trading over the crucial Christmas period and admitted it needs to raise its game in online, convenience and promotional sales.

The Bradford-based group saw like-for-like sales, excluding fuel, fall 2.5% in the six weeks to December 30 while total sales excluding fuel were down 0.9% over the period.

Morrisons described the sales decline as "disappointing" and chief executive Dalton Philips said the group would accelerate its "multi-channel offer", while it has sign... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...