The Future of Retail: Targeting global consumers

RETAILERS are using online avenues to test international markets without investing significant sums in stores.

History is littered with failed attempts by retailers to take what appeared to be bullet proof propositions in the UK and apply them overseas only to find they do not translate well to international markets.

The relatively lower costs of providing foreign language websites are allowing retailers to market their wares to new audiences without the costs associated with shops and staff to run them.

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