The Future of Retail: Finding the multi-channel recipe
RETAILERS are finding that simply tacking on a website to their high street offering is not enough to succeed.
"Multi-channel" is the phrase that dominates discussions on the future of the sector and reflects a far more sophisticated approach.
John Temperley, retail specialist at Leeds Metropolitan University business school, says: "Any retailer that is forward looking would take a view that they need to make an offer that makes it easy for consumers to shop, whatever channel they choose.”
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