Online pharmacy ordered to change ‘misleading’ adverts claiming to save NHS £300m
An online pharmacy company has been told not to use adverts with 'misleading' claims it made relating to £300m savings generated for the NHS if people switched from paper repeat prescriptions to online formats.
Several complaints were made to the Adverting Standards Agency (ASA) about the content of TV adverts and Twitter videos shared by Leeds-headquartered Pharmacy 2U.
The adverts talked about how their online services saved the NHS over £300m on prescription costs. They also talked about the service being "better for you, a... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...
