Airport named as arena partner in six-figure deal
Doncaster Sheffield Airport (DSA) has announced a major new partnership that has seen it acquire the naming rights to the Sheffield Arena, which is one of the UK’s biggest venues.
The six-figure investment by DSA will see the Arena re-named as the FlyDSA Arena from today in a three-year deal. It will see the two organisations work in close partnership to promote not only the Airport and the venue, but also the wider Sheffield region.
Chairman of Peel Airports, Robert Hough, said: “DSA is an airport the Sheffield City regi... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...
