Marketing is the key to success says Icelolly chief executive
Effective marketing is the key to Leeds-based holiday comparison site Icelolly, despite the adversity facing its rivals, says its chief executive Andrew Latham.
“The business has gone through a lot of change in terms of stabilising, becoming more professionalised as a business,” said Latham, referring to the buyout of the business, supported by Palatine Private Equity, in 2013.
A focus on the digital space, using external metrics, Trustpilot and Net Promoter has helped Icelolly adapt and develop, compared to its better-esta... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...