Private equity firm takes stake in media agency with £6.6m investment
Leeds-based private equity house Key Capital Partners (KCP) has taken a minority stake in London-based independent performance media agency MC&C.
The £6.6m capital, KCP’s third investment from its latest fund, will be used to grow the firm, enabling key hires, further investment in operational technology, financing potential acquisitions, and acceleration of international growth.
The investment triggers the formation of a new MC&C Group comprising MC&C London, MC&C Muse and the newly-formed MC&C Internati... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...
