Morrisons capitalises on own brand with Arla tie-up
Bradford-based supermarket chain Morrisons has signed on Danish dairy group Arla Foods to deliver own-brand milk for the grocer.
The three-year contract will start in March 2018.
It said as part of the deal that the supermarket is looking to commit to “further enhancing” its regional and local milk offering.
In a statement Morrisons said: “Morrisons is looking forward to working more closely with their farmers on a range of sustainability and animal welfare measures.”
Steve Newbould, Morrisons head of trading - Da... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...
