Major new leisure attraction planned for Birmingham venue
The owner of Alton Towers is preparing to bring a major Lego-themed attraction to Birmingham’s Barclaycard Arena.
Merlin Entertainment is planning to open a 5,470m² Lego Discovery Centre by utilising spare capacity at the arena.
The facility would be the second of its kind in the UK after a similar venue in Manchester. It is not a theme park in the same way that Legoland in Windsor is; it would include a 4D cinema, rides, interactive Lego-themed attractions, a small café and associated retail.
