Genting Arena announces name change
NEC Group has announced that the Genting Arena will be rebranded to Resorts World Arena, as part of its continued partnership with Genting UK.
Genting UK has held the title sponsorship of the 15,700-capacity venue since January 2015 and will continue to do so using the new brand name, as a means of aligning it to the Resorts World Birmingham leisure and entertainment destination – directly opposite the Arena – which opened three years ago.
The decision also follows NEC Group’s results for the year to the end of March 2018 ... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...