Adaptability the key to entrepreneurship, says Eveden boss

ADAPTING to change and exploiting any new opportunities that present themselves are the key traits of any successful entrepreneur, a leading Midlands businesswoman has said.

Tracy Lewis, chief executive of lingerie and swimwear business Eveden, can speak with some authority on the matter.

Ms Lewis is the current holder of the UK Private Equity Backed Entrepreneur Of The Year title, an honour bestowed on her at the 2012 Ernst & Young Entrepreneur Of The Year awards.

Judges praised her for turning the company, which... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...