Business membership boost for NEC hospitality arm

THE NEC’s hospitality arm, amplify, has seen sales increase by more than 50% since undergoing an extensive re-branding exercise in 2009.

It is now introducing a fourth membership offering following the success of its three existing packages. Membership levels have experienced 15% growth over recent months.

Sally Walder, general manager of amplify, said: “The premium level membership ‘Air’ has doubled in the last six months, and the boom is largely attributed to the knowledge of the membership opp... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...