Arenas in concert with virtual reality to ‘transform’ the experience
Arena Birmingham and the Genting Arena are entering the world of virtual reality which will allow fans in to watch sold-out shows.
The venues' owner, NEC Group, has agreed a "multi-year partnership" with MelodyVR, which creates virtual reality music content.
NEC Group's head of arena sales Ian Congdon didn't miss a beat when he said that "nothing can beat experiencing live music in a venue", but VR can share the experience to a much larger audience.
"VR is transforming the concert experience and shifting how fans can consume ... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...
