Cricket adds swing to city’s economic momentum
Today is Neil Snowball's favourite day.
Tomorrow the umpires will call play on the start of England's 1,000th Test.
But today, as the final preparations are made at Edgbaston to welcome tens of thousands of cricket fans over the next few days, is the one when he can take pride in his own team.
"My favourite day is the day before a major match day," said the Warwickshire County Cricket Club chief executive.
"There's a real buzz about the place, it's the day the whole organisation comes together. The day before is the day I ... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...