Funerals group reiterates profits warning as price war bites

Mike McCollum, chief executive of Dignity
The UK’s only listed provider of funeral services has reiterated its warning to shareholders that the current year is likely to see substantially lower profits as it looks to fend off rivals intent on undercutting its prices. Sutton Coldfield-based Dignity saw its shares fall 50% in January when it announced it would be cutting prices for its cheapest funerals package by a quarter in an effort to beat off its rivals and secure business. It warned then that the price war would dramatically impact its profits for 2018 and in its... You can carry on reading for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...