Tech start-up targets Birmingham to showcase its innovative products

The Lyfe levitating plant holder
A tech start-up has targeted a Birmingham department store to showcase some of the most innovative gadgets around. Soda has opened a pop-up in Selfridges Birmingham to market some of the coolest new gadgets and gizmos to Christmas shoppers. Soda - School of the Digital Age – was launched last year by 26-year-old Grace Gould. She opened her first boutique in Selfridges Oxford Street and has now launched the brand as a pop-up concession on the ground floor at the Bullring department store. “We’re so excited to launch Soda... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...
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