NEC takes the wraps off £20m Bear Grylls adventure attraction
The NEC Group and Alton Towers owner, Merlin Entertainments have taken the wraps off the new £20m Bear Grylls Adventure attraction set to launch at the Birmingham venue next year.
The 8,000-sqm experience will open as a permanent feature outside the National Exhibition Centre in a move designed to underpin the venue as a destination attraction, in much the same vein as the adjoining £150m Resorts World Birmingham complex, which opened two years ago.
The attraction, which will cost approximately £20m to build, will take inspir... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...
