Airline paints the town purple for new branding campaign
Airline Flybe has opted to paint the town purple – rather than red - as part of a new service agreement with Birmingham Airport.
To mark the launch of its new winter schedule this weekend, the airline shone a distinctive purple spotlight on the airport’s control tower.
The move is part of a deliberate attempt by the airline to display its branding throughout the airport.
Flybe is the largest scheduled carrier by number of daily movements at Birmingham and passengers will now have the brand experience follow them throughout ... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...
