NEC Group invests £1.2m improving exhibition facilities
The NEC Group is improving facilities at its showpiece exhibition centre with an investment of more than £1m.
The investment follows 50% year on year growth in revenue from live experiential events at the NEC.
The £1.2m injection is funding a bespoke new tiered seating system which can be used in any of the NEC’s 20 inter-connected exhibition halls.
Exhibition organisers will be able to choose from up to seven tribunes of 273 seats – which can be rolled out rapidly into any configuration.
Adrian Evans, NEC Director Conference and Live Events, said: “These seats are game-changers. The flexibility and speed of deployment makes lead times shorter and increases availability at the venue, co-ordinating perfectly with flat floor seating to offer even more formatting options and accommodating higher delegate numbers.
“The industry and its working practices are rapidly evolving and this new seating system enables clients to work faster, smarter, more flexibly and at a lower cost. We listen carefully to clients and agencies to ensure that our offering is at the forefront of event services and that we’re able to deliver what they want to bring their vision to life.”
To ensure it had the right seating, the NEC had prototypes of the seats delivered to its offices earlier this year so representatives from key organisers could select the one they preferred.
“We took on their feedback on everything from seat height and width to colours and general ergonomics to make sure we were covering every element that makes for the perfect delegate experience,” said Mr Evans.
He said the new seating also offered better value for money than demountable seating and as the tribunes were completely mobile they could be used in any of the halls.