Multi-million Gogglebox deal set to raise manufacturer’s profile
A Birmingham media buying agency has secured a new sponsorship deal for client Gtech which will see the Worcestershire manufacturer link up with one of Channel 4’s most popular reality shows.
UM Birmingham has helped agree a two-year, multi-million pound partnership for Gtech to sponsor the latest series of Gogglebox.
The creative has been developed in-house by Gtech and the idents consist of a series of scenarios featuring Nick Grey, the CEO and founder of Gtech, settling down to watch Gogglebox and repeatedly being interrupt... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...