Volkswagen chooses Bullring to trial new retail concept
Car manufacturer Volkswagen UK is setting up shop in Birmingham as it looks to use the city to trial a new retail concept for its vehicles.
Rather than the traditional garage forecourt, the company has taken out a 1,921 sq ft unit at the Bullring Shopping Centre as it looks to capitalise on the 36 million people who visit the mall annually.
Partnering VW in the project, which will create 17 jobs, is Johnsons Cars. The dealership was formed in 1999 and has run Johnsons Volkswagen in the Birmingham area since 2004.
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