Birmingham car park forms unlikely setting for hotel revolution
Hotel management company Fiveways Hospitality has chosen Birmingham as the launch city for the second generation of its successful hotel brand, nitenite.
The company is looking to offer the pod concept as a franchise, manchise or fully managed operation – and it already claims to have strong interest in the model.
The first 104-room nitenite hotel in central Birmingham has enjoyed almost a decade of consistent trading and was, the developer believes, the first purpose-designed, windowless hotel concept to be built in the UK.
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