Media Buzz: Hollywood Monster, OMB Communications, Big Communications
Hollywood Monster ensures Birmingham City fans don’t get the Blues
BIRMINGHAM City fans queuing at St Andrew’s for tickets for their side’s Carling Cup showdown with Arsenal at Wembley later this month were greeted with monster-sized banners produced by a city design agency. The banners, by Tyesley-based Hollywood Monster, feature semi-final goal scorer Craig Gardner and the slogan ‘We’re on our way’. Tim Andrews, the agency’s managing director and a Blues fans, said: “To be involved in one of the most exciting events in the club’s history is a proud moment. We hope the banners capture the spirit of the occasion and generate even more excitement about the trip to Wembley.” The firm, which employs 55 people, celebrated two decades of sponsoring the football club by producing a 100-metre long, 4.5metre high, digitally printed hoarding which runs the entire length of the St Andrew’s pitch. However, this has a long way to go to beat the company’s longest ever – a 600-metre hoarding outside Chelsea’s training academy in London.
Former journalist sets up own PR agency
A FORMER Midlands journalist and PR consultant has set up his own agency targeting the region. OMB Communications has been launched by Owain Betts as a boutique PR and Public Affairs consultancy to support a ‘core’ client base throughout the UK. Mr Betts has more than 21 years experience in the media, PR and marketing industries in Wales and the West Midlands. Between 1994 and 1999 he was a senior reporter and assistant news editor with the Shropshire Star. He has spent the past 11 years in PR and marketing roles with companies and organisations including Finance Wales, the WDA, Welsh Assembly Government and Twenty First Century Media in the West Midlands. The agency, based close to the Wales/Shropshire border, will cover the West Midlands, Wales and the wider UK – it already has clients in the Leicestershire and Wales.
Ad agency bigs up Younique campaign
MIDLANDS advertising agency Big Communications has completed its first sales promotion campaign for the Inter City Group, the Birmingham-based watch, gift and jewellery licence holder and distributor. Focusing on the Police watches brand, Big put together a 12 month sales promotion campaign aimed at the 18-35 male audience, to help grow sales of watches across their 600 UK retailers. Named ‘Police Be Younique’, purchasers of any Police watch register on the campaign microsite for the chance to win prizes. The campaign is being supported with magazine ads and a Facebook campaign, as well as trade support. Jon Marchant, Big’s group account director, said: “The watch market is tough right now, but we believe we have created a compelling campaign.”