MIPIM delegates to be given a taste of Birmingham

DELEGATES at this month’s international real estate show MIPIM will get a taste of Birmingham’s growing independent food scene when they tuck into special snack boxes being flown over for the event.

The 200 boxes have been put together by Birmingham street food specialist Brum Yum Yum, which has have teamed up with four independent producers who attend their monthly market in Kings Heath.

The boxes will be given out as a pre-lunch snack to some of the 20,000 visitors expected over the four days of MIPIM, which is being held from March 11-14 in Cannes.

Each snack box includes Chipotle Sea Salted Peanuts from The Mexican Bean, Bombay Monkey Mix from Raja Monkey, On The Go Granola Bar and Triple Chocolate Brownie – both from Mrs Mills Makes Cakes – and La Boca del Diablo from Pip’s Hot Sauce.

The boxes will also contain a call to action for visitors to tweet both their ‘favourite treat’ and to share thoughts and comments during the show.

It is the latest initiative in Marketing Birmingham’s ‘Birmingyum’ campaign, which aims to shine the spotlight on the region’s food and drink festivals and raise the profile of local food producers, farmers’ markets and restaurants.

Ian Taylor, commercial director at Marketing Birmingham, said: “These snack boxes will give people a real ‘taster’ of Birmingham’s burgeoning foodie scene.

“MIPIM is a high profile international show and we think this is a great opportunity to get the city’s foodie message out to an audience we otherwise might find hard to reach.”