Cadbury tugs at the heartstrings in latest multi-million advertising campaign
Cadbury parent Mondelēz International has launched a multi-million-pound advertising campaign to promote its leading Dairy Milk brand.
The £12m campaign is being spearheaded by a TV commercial featuring a young girl going into a convenience store to buy a bar of the chocolate for her mother, but having no money offers buttons and trinkets which the shopkeeper accepts and hands her one of the bars.
The sentimental advert is intended to tug at the heartstrings and the confectioner says the campaign is deliberately designed to ta... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...
