Dignity looks to restore lost confidence
The UK's only listed provider of funeral services looked to restore confidence in the business today after a profit warning saw the value of the company cut by half.
Dignity revealed on Friday that it was slashing the cost of its basic funeral package by 25% in response to an ongoing price war in the market.
However, it warned that the move would substantially impact profits this year – a move which panicked investors, resulting in shares in the Sutton Coldfield business falling by half and seeing the value of the business cut... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...
