Iceland is first UK supermarket to sell plastic-free chewing gum
Deeside-based supermarket chain Iceland has become the first supermarket chain in the UK to sell plastic-free chewing gum.
Local councils are estimated to spend around £60m a year removing gum from pavements up and down the country.
But with more than 100,000 tons of chewing gum consumed every year and an estimated 95% of Britain’s streets stained with the sticky substance, they are facing a losing battle.
However the new natural gum - Simply Gum - is completely biodegradable, making it better for the environment.
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