TheBusinessDesk.com Biztech Breakfast: ‘Data is worth more than oil’
Technology and successful businesses are inseparable, data is worth more than oil, but SMEs are trying to do too much with their social media engagement - they were the takeaway messages from TheBusinessDesk.com's recent Business Technology breakfast event.
Johnny Lyle, a social media engagement specialist who has set up a new business called Ukandoo, said: "Small businesses get carried away with their social media. Too many of them are trying to have a go at every single channel - and they're getting their message wrong."
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