5 challenges for Burberry’s new chief executive

Luxury retailer Burberry has had to cut its cloth after announcing a 3% fall in sales last quarter, following previous disappointing sales figures.

It is also facing a period of internal change, with Marco Gobbetti this week being brought in as chief executive to stem the sales decline.

Here are five issues Mr Gobbetti must find a response to - and fast.

1. Poor sales in the Far East

Even Chinese fashionistas have had to rein in their spending this year and considering a third of Burberry sales come fr... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...