4 questions to ask yourself before starting a business

So you've already got the idea, the passion and the commitment to start your own business. But with 90% of start-ups failing, the odds aren't in your favour.  Chief executive of Advantage Business Partnership and co-author of ‘Creating Business Advantage: Setting Up and Running a Successful Business’ Daryl Woodhouse, has some advice for every start-up.

Answer these four questions with a yes and you might join the band of start-ups that flourish...

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