How to make friends to influence people

With millions now obsessed by social media, more and more people are persuaded into making purchases just by seeing an engaging visual on an account they are following on Instagram.

Social influencers are the most effective form of advertising with 84% of consumers trusting recommendations from people they know, a survey by Neilsen revealed.

Each message carried by an influencer has four times the impact on consumers' purchasing decisions than those delivered by non-influencers.

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