US make-up brand picks Birmingham for first store outside London
Hammerson has announced that US beauty retailer, Morphe Cosmetics, is to open its first store outside of London and second in the UK at the Bullring Estate.
The make-up brand will take a 3,300 sq ft unit on the middle level of the Bullring, alongside leading fashion brands Mango and H&M.
Established in LA in 2008, the US company is recognised by beauty bloggers as the ‘beauty brand created for the creators’.
The product range will be available to customers at the new Bullring store from late autumn 2018.
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