Ikea to shut city centre store after just two years

Ikea's store in Birmingham city centre opened in 2016
Furniture retailer Ikea is to shut its concept store in Birmingham, just two years after opening. The concept store was one of five smaller shops around the UK which operated as order and collection points rather than the brand's more traditional out-of-town warehouse. However Ikea has said the Dale End store has proven to have "not been accessible enough to customers shopping in Birmingham city centre". Julie Carr, customer experience manager at Ikea, said: "In 2015, we launched the OCP test programme to find out more about ... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...