Banking group chief executive wants to B number one
The chief executive of banking group CYBG has a very clear aim for his business.
"The ambition is to become the number one bank across retail and SME banking," said David Duffy.
"It's a simple ambition and it's based on delivering a world-class experience, the best experience of any bank in the area, and that's where it starts - customer experience."
One of ways it is seeking to achieve that aim is through Yorkshire Bank's B brand. The product is a current account and instant savings account that is managed through an app, bu... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...
