Poundland gets its Pep from change in retailer’s strategy

Poundland is benefitting from a change in strategy by value fashion retailer Pep&Co, as it shares space - and costs - with its retail sibling. The West Midlands based retailer was bought by Steinhoff last year in a £610m deal. Pep&Co launched in the UK in July 2015 and embarked on a 50 shops in 50 days strategy. It is part of South African retail group Pepkor which became part of Steinhoff in 2015. Former Asda boss Andy Bond led the Pep&Co launch and he became Poundland's executive chairman last November, when then-chief exe... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...
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