Purplebricks’ share price plummets after BBC investigation
Shares in online estate agent Purplebricks slumped 16% during trading yesterday as the market responded to fears of an impact from adverse coverage on the BBC.
Radio 4 programme You and Yours, which was broadcast at lunchtime, and BBC1's evening consumer programme Watchdog both examined claims about Purplebricks.
The BBC investigation was centred on the deferred payment facility - where buyers create an agreement with Close Brothers to pay the fees - and its marketing, which has also been subject to scrutiny from the Advertising... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...
