Co-op members pull a £15m Christmas cracker

The Co-op will hand a multi-million pound giveaway to its members as they cash in and cut the cost of Christmas following the launch of the Co-op's new membership scheme at the end of September.

The community retailer expects consumers to have earned more than £15M through its new membership scheme by the end of the month. Shoppers receive a 5% reward when they purchase own-branded products and services, and are expected to use this in the run up to Christmas.

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