Leading MMU academic looks at growing influence of AR and VR

Tim Jung, pictured, is director of the Creative Augmented and Virtual Reality Hub at Manchester Metropolitan University.

The use of virtual reality (VR) tools and experiences has broadened into multiple sectors, from gaming and entertainment to retail, media, automotive, property and beyond.

Jung has been researching the impact that VR can have on tourism using a specially developed app called BirdHIVE.

An interactive and specially commissioned VR experience, BirdHIVE was showcased at the Kendal Cal... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...