Doing Business With the US: Look before you leap

DESPITE the close social and economic ties between the US and UK, it would be wrong to underestimate the challenges of entering the US market place.

Last week President Obama described Britain as "our indispensable partner", and while the opporunities in what remains the world's biggest economy are potentially huge - and are already worth nearly £160bn a year - anything other than a planned and measured approach would be folly.

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