Vimto puts fizz into Nichols sales

VIMTO-maker Nichols outperformed the soft drinks market last year with a 3.4% increase in like-for-like sales to £113.6m.

The Newton-le-Willows-based group described trading conditions in the grocery sector as "challenging" and the overall market saw a 0.4% sales increase.

Sales of Vimto, one of a number of Nichols brands, increased by 4.5% in the year to December 31.

The company said this growth was partly down to an advertising campaign and rebranded packaging.

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