Future of Retail: Multi-channel the key to success

SUCCESSFUL retailers will be those that harness the power of new media to interact with existing and attract new customers, experts believe.

With consumers empowered by using mobile technologies to compare prices - and to read other customers' reviews online - retailers must embrace new channels of communication or suffer the consequences.
Hilary Ross, head of retail at law firm DWF,said: “In the past, online retailers were viewed as competitors to traditional ‘bricks and mortar’ retailers,... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...