Tesco to take on discount rivals with new low cost brand
Several Tesco stores on Merseyside are believed to be part of a new drive by the supermarket giant to take on cut-price rivals Aldi and Lidl.
The chain is expected to unveil a new discount chain, Jack's, next week, named in tribute to founder Jack Cohen.
A store in Chatteris, Cambridgeshire, is believed to be the forerunner and will be opened by chief executive Dave Lewis.
But sources claim that several Tesco Metros in St Helens and Edge Hill, in Liverpool, will be among those to be converted to the Jack's brand.
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