Guest Column: RFID – the resurgent tech set to revolutionise retail
By Dean Ward, co-founder and chief technology officer of Evoke Creative, on how the high street could be affected by further hi-tech advances
In a busy festive shopping centre, a millennial dashes into a store, grabs a gift and runs out. No alarms sound. No security guard gives chase.
If retail giant Amazon has its way, that may become a familiar scene on our high streets. The traditionally online marketplace is launching bricks and mortar stores, and trialling bold, innovative technology in the US.
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