Baldock to leave £1.9bn turnover business Shop Direct
Alex Baldock, the chief executive of Liverpool-based Shop Direct, is to leave his post after a seven-year stint culminating in record sales of £1.9bn.
He will leave the online retailer next summer following the announcement of a surge in mobile phone shoppers, which now account for 53% of the business.
Baldock has steered Shop Direct’s turnaround from a (Littlewoods) catalogue retailer to a digital business and has recently been focused on boosting the company’s use of artificial intelligence to respond more quickly to cust... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...
