Special report: Family business – keep quiet about family ties?

Given all the great and unique qualities that family businesses have, it may come as a surprise to hear that in some quarters identifying as such is not always seen as a positive. Charlotte Boulton is co-founder of Lunachild Collective, a bespoke childcare staffing agency. She and her sister Lucy are the driving forces behind the business. She says: “We were advised against marketing ourselves as sisters. We got advice not to promote it too much because people might not take us seriously enough. “Other people have said ... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...
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