VIP lounge naming rights deal at Echo Arena
Echo Arena Liverpool has signed a naming rights and supply deal with Halewood Wines & Spirits for its new VIP lounge.
The bar will be known as The Liverpool Collection Lounge after the venue signed a three year deal with the craft distiller. It will sell a range of drinks from Halewood’s premium quality spirits portfolio including Liverpool Gin and Liverpool Vodka.
Ben Williams, commercial director of Echo Arena parent company The ACC Liverpool Group, said: “We are pleased to confirm a three year deal with the UK’s l... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...
