Special report: E-commerce – Shifting sands in the digital landscape
PWC’S 2016 ‘total retail’ survey, published in October, revealed the impact of digital disruption on consumers across the globe and, nearer to home, the damage done to the traditional high street.
More than 2,600 UK high street shops closed in the first six months of the year, according to the survey.
It also revealed that 33% of the nation’s shoppers’ buying behaviour is now influenced by online reviews.
Its in-depth report concludes: “As digital disruption continues to upend retail and global consumers are more ... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...
