Pudsey bear specialist sold for £60m
The Manchester-based company which makes Pudsey bears for the BBC’s annual Children In Need charity appeal has been acquired by private equity specialist Elysian Capital from HIG Capital for £60m.
As well as the Pudsey bears creation, Brand Addition is a global service provider in the design, sourcing and distribution of promotional merchandise to large corporates, mainly in automotive, engineering, health and beauty, FMCG, technology and the financial services industries.
Following the carve-out from 4imprint in March 2012 s... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...
