PE investment is perfect fit for fast-growing fashion e-tailer
Livingbridge, the mid-market private equity firm, has invested in fast-growing online fashion e-tailer In The Style.
Manchester-based In The Style has grown swiftly since it was founded by chief executive Adam Frisby in his bedroom in 2013.
Its popularity has been in part driven by the business’ royalty-based collaborations with celebrities and fashion influencers including E4’s Binky Felstead, MTV’s Charlotte Crosby and ITVBe’s Billie Faiers along with one of the UK’s leading fashion bloggers Sarah Ashcroft.
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